Step 2: Market on Social
Optimize Your Social Media Bio
Your bio is prime real estate—150 characters that decide whether a scroller becomes a subscriber. Make every word count.
On average, it takes 7–10 unique profile visits to capture one free-offer download. A well-tuned bio tightens that ratio.
1. Pick One Goal, One Link
Trying to push a newsletter, a coaching call, and a template bundle? Visitors freeze and click nothing. Decide which funnel matters most right now.
Why it works: Verb upfront = action cue. Benefit in plain English = instant relevance. Arrow emoji = visual guide to your link.
2. Lead with the Audience's Outcome
Swap "I create digital resources" for a benefit they crave.
3. Add Quick Credibility Boosters
If space allows, slip in one proof-point. Just enough to prove you're legit—no bragging essays.
Examples: "10K creators helped" · "Seen in Forbes" · "$250K+ client revenue"
4. Use a Branded Link Preview
Tools like Linktree, Stan Store, or your own website can show your store name and favicon. Double-check the preview so followers know they're tapping a real shop.
5. Refresh and Test Monthly
- • Swap CTA text (not just emojis) every 30 days
- • Track bio-link clicks in your analytics
- • Aim to raise click-through by 5% each iteration
A high-converting bio is a mini sales page: single focus, outcome-first copy, proof, and a crystal-clear link to your store.
Know Your Numbers Before You Sell
Once traffic flows from your bio, make sure you understand how much you keep on each platform.
Calculate Platform Fees