Step 3: Sell Successfully
Visitors to First Sale
How many visitors does it take to land your first sale? Understanding these numbers helps you set realistic expectations.
If most of your traffic comes from TikTok or Instagram, plan on about 100–120 store visits for one purchase—a 0.8-1% conversion rate.
Where That Number Comes From
Because online sellers lean heavily on social traffic, the sub-1% range is realistic. Math: 1 sale ÷ 0.01 = 100 visits.
How to Hit 100 Quality Visits Faster
Link placement audit
Put your store URL in the first line of both TikTok and IG bios
Value-first content
Post three short-form videos per week using Hook → Tip → CTA
Live sessions
Lives convert up to 5× higher—go live every 7–10 days
Freebie magnet
A $0 template boosts click-through and retargets warm leads
Track & tweak
If CTR < 1%, refine your bio CTA and thumbnail art
Reaching 100 qualified visits is the first milestone. Treat it as a data point, not a destiny. Tighten your funnel, and the next 100 visits will deliver 2, 3, or even 4 sales.
Ready to Convert Those Visitors?
Make sure you understand exactly what you keep from each sale.
Calculate Platform Fees