How do I know what to sell online?

Look for the intersection of three things: what you're good at, what your audience asks about, and what people are already paying for. Start by analyzing your DMs and comments for recurring questions.

What's the difference between low-ticket and high-ticket products?

Low-ticket products ($10-$99) include e-books, mini-courses, and templates. High-ticket products ($100+) include full courses, coaching programs, and memberships. Start with low-ticket to validate, then scale up.

Should I start with free or paid products?

Start with a free lead magnet to build trust and grow your email list. Then introduce paid products. Freebies with order bumps ($7-$12) can monetize immediately while still growing your audience.

How do I price my products?

Consider the value delivered, your audience's budget, and competitor pricing. Digital products typically range from $10-$500. Test different price points and adjust based on conversion rates.

Back to Seller Guide

Step 1: Build an Offer

How to Choose What to Sell

Ready to start making money but not sure what to offer your audience? Here's your guide to picking the right products.

First: Understand Your Audience

Get inside your audience's heads. Find out what they need and what challenges they're facing through:

• Surveys — Ask directly what they struggle with
• Comments — Read what questions keep coming up
• DMs — Note recurring pain points and requests

Product Types Overview

Price Range	Product Type	Examples
$0 - $5	Freebies / Lead Magnets	Free checklists, resource libraries, webinars
$10 - $99	Low-Ticket Products	E-books, mini-courses, personalized audits
$100+	High-Ticket Products	Coaching, full courses, memberships

Personalized Video Responses, AMAs, or Audits

If your DMs are blowing up with advice requests, personalized video responses are a quick win. Sell 'Ask Me Anything' videos or personalized audits.

Examples: Personalized review of a follower's social media profile · Custom advice for personal finance questions · Feedback on a follower's creative project

Pricing: $5-100 per video, depending on demand

1:1 Coaching Sessions

Set up a calendar booking page so followers can snag one-on-one time with you. This leverages your expertise and time to provide personalized support.

Examples: Business strategy sessions · Personal development coaching · Fitness and nutrition planning

Pricing: $30-70/hour for beginners, $100+/hour for advanced coaches

eBooks & Guides

Turn your expertise into an eBook or guide. Answer common questions and provide in-depth info while generating passive income.

Examples: A comprehensive guide to social media marketing · An eBook on healthy eating habits · A step-by-step guide to starting a small business

Pricing: $5-29, depending on your niche

Templates & Tools

Share the tools you use to crush it with your audience. Upload spreadsheets, checklists, or video tutorials.

Examples: Budgeting templates · Project management checklists · Fitness tracking spreadsheets

Pricing: $10-49

Exclusive Content & Mini-Courses

Create exclusive content or mini-courses. Deep-dive tutorials, advanced training sessions, or exclusive podcast episodes.

Examples: A 30-day workout challenge · An advanced coding bootcamp · A series of behind-the-scenes vlogs

Pricing: $30-300+, depending on content depth

Memberships and Paid Newsletters

Offer memberships or paid newsletter subscriptions for ongoing value. Members get exclusive content, early access, and perks.

Examples: Monthly membership with live Q&A sessions · Weekly newsletter with industry deep dives

Pricing: Memberships: $5-50+/month | Newsletters: $5-20/month

Compare Fees Before You Choose a Platform

Different platforms charge different fees. Use our calculators to see exactly how much you'll keep.

Compare Platform Fees

Start with one product type, validate demand, then expand your offerings over time.

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