Back to Seller Guide
Step 1: Build an Offer
Launch Your First Digital Product
Turning an idea into paid revenue doesn't require an army of followers. It takes a clear niche, a lean offer, and a compelling product page.
1. Lock in a Profitable Niche
You only need a few dozen early believers to validate a first offer. Find the overlap of three signals:
- β’ Repeating questions in DMs/comments β proven demand
- β’ A skill or shortcut you already mastered β credible supply
- β’ A market that spends (health, money, relationships, productivity)
2. Choose the Right First Product
| Format | Effort | Price | Best For |
|---|---|---|---|
| Cheat-sheet | Low | $5β$9 | Fast wins |
| E-book / mini course | Medium | $12β$35 | Evergreen content |
| 1-on-1 call | High | $50β$199 | Transformation |
3. Price with Confidence
Use the value ladder:
- β’ Freebie ($0) β Grows your email list
- β’ Entry ($5-$19) β Filters action-takers
- β’ Core ($49-$149) β Main profit driver
- β’ Premium ($250+) β Coaching / cohort
Realistic first goal: Sell 20 copies of a $19 mini-guide = $380
4. Write a Product Page that Converts
Follow the 3-Part Formula:
- 1. What it is β "30-day Reel Planner (Notion template)."
- 2. Who it's for β "Busy wellness creators who need daily prompts."
- 3. Outcome β "Post in <10 min/day and grow followers 3Γ faster."
5. Add Revenue-Boosting Extras
- β’ Bonus β Free workbook or swipe file (increases perceived value)
- β’ Order Bump β "Add my Calendar for $9" (one-click at checkout)
6. Publish & Promote
- 1. Put your store link in the first line of TikTok & IG bios
- 2. Tease the launch with BTS Stories
- 3. Post short-form video (Hook β Tip β CTA)
- 4. Go Live on launch dayβanswer questions, pin your store link
- 5. Email your list (even if it's 30 people)
Expect roughly 100β120 visits per first sale while you refine messaging.
Key Takeaways
- β’ Serve a real pain your current followers talk aboutβno 100k audience required
- β’ Start small: a $9β$29 asset is friction-free proof of concept
- β’ Explain outcome > features on the product page
- β’ Layer bonuses or bumps to lift average order value
- β’ Promote with short video + Lives; measure, tweak, repeat
Know Your Profit Before You Price
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